Last updated: April 2026
House of Authentic Me operates this store and website to provide you, the customer, with a curated shopping experience (the "Services"). This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing and disclosure of your personal information.
We may collect or process the following categories of personal information:
Directly from you when you create an account, visit or use the Services, or communicate with us.
Automatically through the Services, including from your device when you visit our website and through the use of cookies.
From our service providers when they collect or process your information on our behalf.
We share your personal information only with trusted service providers who help us operate our business — including payment processors, courier and delivery services, and email service providers. These parties are bound to keep your information confidential and may only use it to provide services to us. We do not sell your personal information to third parties. We may also disclose information to comply with legal obligations, enforce our terms, or protect our rights and the rights of our users.
The Services may provide links to websites operated by third parties. We are not responsible for the privacy or security of such sites. If you follow links to sites not affiliated with us, please review their privacy policies and terms and conditions before providing any personal information.
The Services are not intended to be used by children under the age of majority. We do not knowingly collect personal information about children. If you are the parent or guardian of a child who has provided us with their personal information, please contact us to request deletion.
We use industry-standard security measures including SSL encryption for all data transmission. No security measures are perfect — we cannot guarantee absolute security. We retain your personal information for as long as your account is active or as required by South African law (typically 5 years for financial records). You may request deletion of your account at any time by contacting us.
Depending on where you live, you may have the following rights in relation to your personal information:
Right to Access / Know — request access to the personal information we hold about you.
Right to Delete — request that we delete personal information we maintain about you.
Right to Correct — request that we correct inaccurate information.
Right of Portability — receive a copy of your personal information in a portable format.
Managing Communications — opt out of promotional emails at any time.
To exercise any of these rights, contact us using the details below. We will not discriminate against you for exercising these rights. For complaints, you may also contact the Information Regulator of South Africa.
We use essential cookies to maintain your session and shopping cart. We do not use tracking or advertising cookies. You can disable cookies in your browser settings, though this may affect website functionality.
We may update this Privacy Policy from time to time to reflect changes to our practices or for legal or regulatory reasons. We will post the revised policy on this website and update the "Last updated" date. Continued use of the Services after changes are posted constitutes acceptance of the updated policy.
For any questions about this Privacy Policy or to exercise your rights, please contact us:
House of Authentic Me
Adriana Road, Dormehlsdrift, George, WC, 6529
Email: info@houseofauthenticme.co.za
Tel: +27 82 891 6446